INNOVATION·IN·DENTISTRY

The Dental Lighthouse with Dr. Jason Tanoory

161: Marketing Isn’t Your Problem… Your Front Desk Might Be

10 June 2026 · 32:48 · Episode 165

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Chris Pistorius

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What it is about

Are your marketing dollars actually being wasted, or is the real problem happening after the phone rings? In this episode, Dr. Jason Tanoory sits down with dental marketing expert Chris Pistorius to unpack one of the biggest misconceptions in dentistry: more marketing does not always equal more patients. Before increasing ad spend, practices must first evaluate how effectively their team is handling the leads they…

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