INNOVATION·IN·DENTISTRY

The Dental Lighthouse with Dr. Jason Tanoory

185: Stop Paying for Leads: A Smarter Way to Acquire New Patients

30 September 2026 · 41:21 · Episode 189

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What it is about

Dental practices spend thousands on marketing, but too often, they’re left paying for clicks and leads that never become patients. What if you only paid when a new patient actually showed up? In this episode, Dr. Jason sits down with Cam, founder of OpenCare, to explore a smarter approach to patient acquisition. Cam explains how OpenCare matches patients with vetted dental practices, integrates with practice…

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