INNOVATION·IN·DENTISTRY

The Dental Marketing Drill

The Real Seo Playbook and the Role of AI

16 July 2026 · 1:10:23 · Episode 2

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What it is about

David Herman sits down with the agency's Head of SEO, Sam, to break down what actually drives dental practice rankings on Google — from map pack positioning and PPC vs. SEO economics to real before-and-after grid scan case studies. They close out with a candid take on AI: is it killing SEO, or just changing the game? TIMESTAMPS 0:15 – Intro: meet Sam, our Head of SEO 1:35 – Anatomy of a Google search results page…

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