The Dental Marketing Secrets Podcast

#112: Why Patients Say Yes (part 4) - Liking

20 February 2026 · 23:50 · Episode 112

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What it is about

In this episode of the Dental Marketing Secrets Podcast, I talk about something that doesn’t get discussed enough in dentistry: the power of being liked. Drawing from Dr. Robert Cialdini’s book Influence, I explain why patients don’t always choose the most technically skilled dentist. More often, they choose the one they feel most comfortable with. We dive into how connection, shared experiences, and even small…

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