The Dental Marketing Secrets Podcast
#114: Why Patients Say Yes (Part 6) - Scarcity
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What it is about
Why do patients delay treatment for months… and then suddenly decide to move forward? In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explores the final principle in Dr. Robert Cialdini’s persuasion framework: scarcity. Scarcity explains why limited availability and deadlines often trigger action. When patients realize they might lose an opportunity, the perceived value of treatment increases…
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