INNOVATION·IN·DENTISTRY

The Dental Marketing Secrets Podcast

#117: The Before, During and After Framework

27 March 2026 · 30:13 · Episode 117

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What it is about

Most dental practices think marketing is about one thing: Getting the phone to ring. But that’s only one-third of the equation. In this episode, I break down a simple but powerful framework I learned from Dean Jackson—the Before, During, After Framework—and show how it can transform the way you think about marketing your practice. Real growth doesn’t come from doing more marketing…It comes from improving the entire…

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