The Dental Marketing Secrets Podcast

#120: Driving High-Ticket Treatment

17 April 2026 · 32:22 · Episode 120

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What it is about

Are you treating your $20k implant cases like $99 cleanings? In this episode of Dental Marketing Secrets, Mark Thackeray explains why high-ticket treatments require a "long sales cycle" approach. Discover how to use the Strategy of Preeminence to build trust, move patients through the "Problem Aware" stage, and sell the emotional vision of a better life—not just the nuts and bolts of a procedure. Key Takeaways: -…

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