INNOVATION·IN·DENTISTRY

The Dental Marketing Secrets Podcast

#121: The "Who, Not How" Practice

24 April 2026 · 28:37 · Episode 121

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What it is about

Are you a dentist who accidentally created a second full-time job as a marketing coordinator? In this episode, Mark Thackeray breaks down the "Who Not How" concept by Dan Sullivan and Benjamin Hardy. Learn why your $500/hour production time is too valuable to spend on Facebook ads and SEO. Discover how to transition from an "operator" to a "visionary" by finding the right experts to handle your practice growth.…

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