The Dental Marketing Secrets Podcast

#123: The 40/40/20 Rule

8 May 2026 · 39:42 · Episode 123

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What it is about

Why do some dental campaigns totally crush it while others completely flop, even when they look beautiful? On this episode, host Mark Thackeray introduces the 40/40/20 Rule, a framework from marketing legend Brian Kurtz. We dive into why the success of your next campaign depends significantly more on your audience and your offer than on your design or copy. Key Highlights: - Defining "Direct Response" vs.…

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