The Dental Marketing Secrets Podcast
#137: Better Questions Lead to More Treatment
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What it is about
Want to close higher-value treatment plans without feeling pushy or salesy? In Episode 137 of the Dental Marketing Secrets Podcast, host Mark Thackeray shares how applying the principles of Neil Rackham’s book, SPIN Selling, can transform case acceptance in your dental practice. Learn how shifting away from traditional closing techniques and scripts and moving toward an investigative, question-based approach...…
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