The Dental Marketing Secrets Podcast
#138: Creating Rules for Great-Fit Patients
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What it is about
When you open your doors, it's tempting to accept anyone with teeth. But taking non-ideal patients leads to misaligned expectations, friction, and burnout. In this episode, host Mark Thackeray breaks down an email strategy from marketing legend Dean Jackson to explain why setting clear standards for your ideal patients multiplies practice growth instead of limiting it. Learn how to identify your ideal patient…
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