INNOVATION·IN·DENTISTRY

The Dental Marketing Secrets Podcast

#143: Hiring In-House vs. Agency

2 October 2026 · 26:05 · Episode 143

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What it is about

Should your practice bring marketing in-house or outsource it to an agency? It’s one of the most frequent questions dental practice owners ask as they grow. In this episode, host Mark Thackeray breaks down the pros and cons of both models. Discover why expecting a single in-house hire to master SEO, PPC, design, and strategy usually leads to burnout, the real costs beyond base salaries, and how implementing a hybrid…

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