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The Dental Truth Project

The Discount Trap: Why Your Marketing Is Attracting the Wrong Patients (E.31)

8 April 2026 · 21:36 · Episode 31

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What it is about

Sean Hamel, Founder & CEO of Art of Dental Marketing, tears apart the broken cycle that's quietly draining dental practices dry — and most owners don't even know it's happening. Every dentist has hired a marketing company. Most have hired several. And yet the phone still isn't ringing the way it should. Sean reveals why the problem was never your marketing budget — it was the message. When every practice looks the…

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