The Dental Truth Project
The KPI Standoff: When DSOs and Vendors Speak Different Languages (E.13)
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What it is about
Nathaniel Baker, Overjet Key Account Executive, drops truth bombs about why DSOs and dental tech companies keep missing the mark: Most DSOs are "organized chaos" that don't have their act together (even the biggest ones), industry partners are pitching products without understanding what success actually means to each stakeholder, and the 1 reason pilots fail isn't the technology - it's that nobody agrees on what…
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