The Dentalpreneur Podcast w/ Dr. Mark Costes

2265: The Power of Storytelling in Practice Growth Pt. 2

10 June 2025 · 34:08

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Joshua Scott Justin D. Moody

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What it is about

On today's Part 2 episode, Joshua Scott sits down with Dr. Mark Costes, and the focus turns to the power of attention in modern marketing. They reflect on the early strategies of Ryan Holiday and the ethical implications of manipulating media—then apply those insights directly to the dental world. Josh explains why attention, not just leads or new patients, is the true top of the marketing funnel, and how practices…

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