The Doctor Avi Show
The "Mom Test": Would You Do This Dentistry on Your Own Mother? | Steve Bilt, CEO Smile Brands
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What it is about
Would you do this treatment on your own mother? That's the test Steve Bilt holds every location in his company to. Not a slogan. A line he says dentistry has sorely lacked, because most standards never get defined clearly enough to actually hold anyone to. Here's what that test reveals: the 'cheaper' option is usually the most expensive one. A three-unit bridge redone three times over a lifetime, destroying two more…
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