INNOVATION·IN·DENTISTRY

The DSO Hygienist

People Buy People: How Personal Brands Outshine Corporate Strategy in the DSO World

17 July 2025 · 33:42 · Episode 12

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What it is about

In this episode of The DSO Hygienist Podcast, I sit down with the vibrant and insightful Sarah Ruberg, a powerhouse in the DSO and vendor space who is shaking up the way we think about marketing, branding, and visibility in dental. We talk about: ✅ Why people buy people—not products or logos ✅ The untapped power of authentic LinkedIn presence ✅ How DSOs really make buying decisions (hint: it’s not from…

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