The DSO Hygienist
People Buy People: How Personal Brands Outshine Corporate Strategy in the DSO World
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What it is about
In this episode of The DSO Hygienist Podcast, I sit down with the vibrant and insightful Sarah Ruberg, a powerhouse in the DSO and vendor space who is shaking up the way we think about marketing, branding, and visibility in dental. We talk about: ✅ Why people buy people—not products or logos ✅ The untapped power of authentic LinkedIn presence ✅ How DSOs really make buying decisions (hint: it’s not from…
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