INNOVATION·IN·DENTISTRY

The GrowOrtho Podcast

The Brand Strategy Mistake Costing Your Dental Practice Patients!

7 July 2026 · 41:21

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What it is about

Most practice owners think they have a marketing problem. In this GrowDental session, HIP co-founder and CEO Luke Infinger argues they have a congruence problem: a gap between how good a practice actually is and how good patients think it is before they ever walk in. He calls the fix the congruence effect, the alignment between your clinical reality and your brand perception. When the two match, patients show up…

The opening of the show's own notes, quoted as the feed publishes them. The rest is on hip.agency.

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More from this show

12 episodes, all of them listed on the show's page here.

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