INNOVATION·IN·DENTISTRY

The Making of a Dental Startup

Branding Your Practice: Lessons from Smile & Co.

28 January 2025 · 41:31

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What it is about

In this episode of The Making Of, Drs. Ashley Joves and Brian Joves dives into the art and strategy of branding your dental practice. Drawing from her journey creating the Smile & Co. brand, Dr. Ashley shares the thought process, challenges, and lessons learned in building a practice that stands out. Branding isn’t just about choosing colors or designing a logo—it’s about creating a feeling, an experience, and a…

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