INNOVATION·IN·DENTISTRY

The Making of a Dental Startup

Michelin Star Moves: Transforming the New Patient Experience with Dr. Ashley Joves

12 May 2026 · 20:32 · Episode 1

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What it is about

The Hospitality Standard There is a reason Michelin-star restaurants have people coming back again and again. It is not just the food. It is the way they make you feel from the moment you walk in the door to the moment you leave. Ashley Joves has spent years applying that same philosophy to dentistry at Smile & Co. In this episode, she breaks down exactly what she does so you and your team can start doing it too.…

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