INNOVATION·IN·DENTISTRY

The Making of a Dental Startup

The Making Of Bloom Dental Co. - TWELVE

20 January 2026 · 1:09:25 · Episode 15

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What it is about

EPISODE 12 “The Business of Branding, Banned Words, and Burst Water Heaters” In this week’s episode Dr. Ashley Joves, Dr. Toni Torres, and Collin dive deep into the "messy middle" of the startup journey—moving from the dry world of legal paperwork into the high-stakes world of branding and insurance. If you’ve ever felt overwhelmed by the "invisible" work of being an owner, this episode is a must-listen. Toni and…

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