INNOVATION·IN·DENTISTRY

The Making of a Dental Startup

The Making Of Smile & Co. - The Art of the Yes: Communication, Selling, and Reading the Room

29 September 2026 · 49:34

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What it is about

The Making Of Smile & Co. — The Art of the Yes: Communication, Selling, and Reading the Room Ashley and Collin catch up after a busy stretch away from recording, starting with Smile & Co.'s first full team meeting in a long time. What follows is a deep dive into the communication framework Ashley built and taught to the whole team, why "selling" isn't a dirty word in dentistry, and how to read a patient before you…

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