INNOVATION·IN·DENTISTRY

The No BS Dental Growth Podcast

Most Dentists Are Bad at the Actual Job, Which Is Sales

20 August 2026 · 23:18

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What it is about

Most dentists are excellent clinicians and untrained salespeople. That gap — not your marketing budget — is where most production quietly disappears. In this episode Chris Pistorius breaks down why the word "sales" makes dentists flinch, how the industry invented a whole vocabulary to avoid it (case presentation, patient education, treatment acceptance), the seven places consults reliably break, and what good…

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