INNOVATION·IN·DENTISTRY

The No BS Dental Growth Podcast

Pricing & People: The 2 Decisions That Keep Your Dental Practice Small

23 July 2026 · 13:17

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What it is about

There are really only two decisions that move the needle in a dental practice: what you charge and who you hire. Everything else is downstream. In this episode, Chris Pistorius breaks down why pricing and people are the two highest-leverage decisions a dental practice owner can make — and why most owners resist both out of fear. 🔑 What You'll Learn: - Why a 10% fee increase can add $150K to your revenue without a…

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