INNOVATION·IN·DENTISTRY

The No BS Dental Growth Podcast

The Case for Raising Your Prices Tomorrow | Why Most Dentists Are Underpriced

6 August 2026 · 14:32

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What it is about

Everyone who touches your practice got a raise except you. Your supply company, your lab, your landlord, your hygienist — all repriced. If your fees haven't moved in three to five years, you didn't hold prices steady. You cut them by about 20% in real terms, and it never showed up on a single report. In this episode, Chris Pistorius makes the case for raising your fees tomorrow — not next quarter — and runs the…

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