INNOVATION·IN·DENTISTRY

The No BS Dental Growth Podcast

Why Being the “Affordable Dentist” Is Killing Your Practice : Dental Growth Hack

31 March 2026 · 2:30

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What it is about

What if the way you’re positioning your practice… is actually holding you back from real growth? In this episode of the Dental Growth Hacks, Chris Pistorius breaks down one of the most common (and dangerous) positioning mistakes dentists make—branding themselves as the “affordable” option. While it may seem like a smart way to attract patients, competing on price creates a race to the bottom—bringing in…

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