INNOVATION·IN·DENTISTRY

The Orthopreneurs Podcast with Dr. Glenn Krieger

The Science of Case Acceptance l 5MF

27 March 2026 · 10:14

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What it is about

In this 5 Minute Friday, I’m breaking down the uncomfortable truth: we obsess over the science of brackets and wires, but most orthodontists have no scientific approach to the part of the practice that actually creates growth—how patients move from interest to “yes.” I’ll walk you through the funnel leaks I see everywhere: weak phone conversions, untrained trial closes, TCs who aren’t coached on objections, and…

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