INNOVATION·IN·DENTISTRY

The Orthopreneurs Podcast with Dr. Glenn Krieger

What Comes After Ortho Success? w/Dr. Seth Lucas

27 January 2026 · 32:20

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What it is about

Meet Dr. Seth Lucas, a successful orthodontist who—after seven years of practice—hit the same wall so many of us do: “Is this all there is?” Rather than open a second practice or partner with pedo, Seth took a wildly different path: he bought into a cookie franchise. Not just any cookie—Crumbl. And now? He co-owns 9 locations in multiple states and has built a second business that brings in serious revenue without…

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