INNOVATION·IN·DENTISTRY

The Orthopreneurs Podcast with Dr. Glenn Krieger

Why Specialization May Be the Key to Practice Growth l 5MF

24 July 2026 · 8:44

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What it is about

In this episode of Five Minute Friday, I’m challenging you to think beyond the traditional model of marketing to every parent in your community for routine pediatric orthodontic cases. When every practice is chasing the same audience with the same message, it becomes increasingly difficult to stand out—especially as the orthodontic market experiences slower or declining case starts. You do not need to copy my niche.…

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