The Savvy Dentist
553. How To Present Treatment So Patients Actually Say Yes
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What it is about
Patients rarely say yes to treatment on logic alone. Jesse breaks down why case acceptance language for dentists needs to speak to emotion first, using a "fireside chat" to uncover what is really motivating a patient before the exam even begins. He then introduces the want, need, logic framework, a technique that links a patient's emotional driver to the clinical need you have identified, always closed out with a…
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