The Special Lists
Special List #12: Why the Doctor Isn’t the Most Important Person in the Practice with Dr. Deana Cook
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What it is about
North Carolina periodontist Dr. Deana Cook believes the real engine of a dental practice isn't the dentist, but the team running it. Dr. Cook has two thriving practices and an executive MBA from UNC. With a background in art history, she blends creativity with science and a people-first approach to running her team. In her practices, Dr. Cook leans into transparency, daily KPIs, and fun incentives like team lunches…
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