The Special Lists
Special List #18: Why the Biggest Stress in Dentistry Isn’t the Dentistry with Geri Gottlieb
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What it is about
Running a dental practice isn't taught in dental school, and most owners learn it the hard way. Practice coach and former periodontal practice co-owner Geri Gottlieb joins the show to share what 30+ years in dentistry — and a humbling jump into ownership herself — taught her about what actually makes a practice work. Geri unpacks why dentistry is a team sport, why culture is anything but soft, and why a culture is…
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