INNOVATION·IN·DENTISTRY

The Special Lists

Special List #24: Why “Good Enough” Practice Photos Are Costing You Patients with Andrew Jowett

23 July 2026 · 46:02 · Episode 24

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What it is about

Patients decide whether they trust your practice before they ever walk in the door — and they do it from the images on your website and your social feed. Andrew Jowett owns MedCreative and has spent more than a decade shooting photo and video for brands, moving into the dental world in 2019. He joins Cameron, Dr. Souyias, and Dr. Seda to talk about what separates a practice that looks inviting from one that looks…

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