INNOVATION·IN·DENTISTRY

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Very Dental: Transparency vs. Tradition and the New Rules of Dental Supplies with George Khoury

15 May 2026 · 32:26

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What it is about

Alan sits down with George Khoury, VP of Enterprise Sales at Net32, to discuss the evolution of the dental supply industry. Drawing on his 30-year career—spanning the early days of digital X-rays at Schick to nearly two decades at Henry Schein—George provides a candid look at why the traditional "high-touch" sales rep model is facing significant pressure. They explore how Net32 functions as a transparent…

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