The Wired Dentistry
Replacing PPO Write-offs with Targeted Marketing.
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What it is about
Most dentists who want off PPO plans do it in the wrong order. They drop the plans, then go looking for marketing to replace the patients. Naren Arulrajah has watched practices do it both ways. In this episode, Dr. Lorne Lavine asks him how to get off PPO plans without emptying the schedule. What they cover: - Why costs are up 30 to 50% in a few years while PPO reimbursements haven't moved, and how that slowly…
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