INNOVATION·IN·DENTISTRY

Your Dental Besties

TREATING INFLUENCERS FOR SOCIAL MEDIA

20 July 2026 · 28:36 · Episode 10

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What it is about

Claire starts by putting a scenario to Ben and asks his thoughts on treating influencers for social media marketing. What is your thoughts on this? Do you think this is a good form of marketing and do you think it is ethical? Ben and Claire also discuss influencers being paid to talk about products generally. Your Dental Besties then go on to talk about marketing strategies if you are a direct access clinician. Let…

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