Score report · method v1.2 · scored November 8, 2026
Scott Law
Here is everything behind both numbers. What we measured, what we found, what each piece is worth, and where we got it. Nothing here is rounded in our favour.
Influence20
Innovation19
Independent sources9
Rank157
Influence
Reach and resonance · weights out of 100What we measuredWhat we found, and whereWeightPoints
I1Audience reach — the strongest channel they own88 YouTube subscribers on youtube.com/@smiledoctorsoffmute, percentile against measured peers · verified · from Listen Notes Listen Score, YouTube Data API, public follower counts · percentile against scored people · method3035
I2Earned links — distinct registrable domainsnot measured — estimated at the flat quarter mark — only 225 of 1849 were measurable, too few to take an unbiased quartile of · imputed · from backlink API — not budgeted for v1 · log-normalized against 500 domains · method2525
I3Third-party appearances — guest credits and verified speaking4 publishers on file across 1 circuit, from 6 appearances — a repeat booking by the same publisher counts once, worth 41% of full credit once age is taken off · verified · from Podchaser credits, published event programs · log-normalized on distinct publishers, 18-month half-life · method2016
I4On-hub resonance — pageviews, citations, detected badge embedsno traffic here yet — zero for everyone, and the weight is held rather than shared out · verified · from first-party analytics and badge embeds · percentile against scored people · method150
I5Cross-entity affiliation, at a ×0.5 transfer capno show or company of theirs is in the index yet, so there is nothing to carry · verified · from linked entities inside this index · linked score × 0.5 · method100
Innovation
Substance and momentum · weights out of 100What we measuredWhat we found, and whereWeightPoints
N1Editorial review, signednot measured — estimated at the flat quarter mark — only 0 of 1849 were measurable, too few to take an unbiased quartile of · imputed · from agent pass plus a named human editor (rubric §4) · five criteria, 1–5 each · method3025
N2Published work × innovation relevance32 pieces; none of the recent titles were readable, so relevance is credited at nothing · unverified · from public bibliography, feeds, verified releases · log-normalized × relevance · method2529
N7Freshnesslast published 236 days ago · unverified · from canonical feed or newsroom · linear decay over 180 days · method150
N4Verified awards and accoladesnone with a link on the awarding organisation's own site · verified · from self-reported, verified against a public source · published band, highest award only · method120
N8Profile completeness (capped)5 of 12 fields filled in · verified · from the profile itself · verified fields ÷ total fields · method1042
N5Peer endorsements from claimed profilesendorsements come from other claimed pages, and this page has none yet · verified · from first-party, claimed profiles only · actor-weighted count · method80
The three moves worth the most
ranked by what they are actually worth01From the last scoring run. Give the review something to read — a specific claim, a named outcome, a link that is not your own marketing. Adjectives score a one.
02From the last scoring run. Publish somewhere the size of the audience can actually be counted. A private group is real reach we are not allowed to guess at.
03From the last scoring run. Earn links from sites that are not yours. Ten links from one site count once, so ten different sites beat one loud fan.
None of these are for sale
Every move above is something you do, not something you buy. Paid placement buys badges, labelled rails, richer media and analytics. It buys zero points. The scoring system cannot see the billing system.
Where these facts came from
Apple Podcasts listing for Smile Doctors Off Muteretrieved August 24, 2026
Becker's Dental + DSO Review Podcast: "Dr. Scott Law, Co-Founder of Smile Doctors"retrieved August 24, 2026
The Golden Age of Orthodontics: "Dr. Scott Law on Leadership, Culture, and Building a Billion-Dollar Orthodontic Organization"retrieved August 24, 2026
The Golden Age of Orthodontics: "To Sell or Not to Sell to an OSO? Talking to Dr. Scott Law From Smile Doctors"retrieved August 24, 2026
The Digital Orthodontist: Live!: "33: Corporate Orthodontics (Audio)"retrieved August 24, 2026
The Digital Orthodontist: Live!: "33: Corporate Orthodontics (Video)"retrieved August 24, 2026
Elevate Orthodontics Podcast with Dr. Lance Miller: "Episode 23: Dr. Scott Law"retrieved August 24, 2026