Laura Nadler

Laura J Nadler is an international speaker who knows a strong brand story is the key to attracting the patients you want. She is the founder of WorkingCat Marketing, which offers photography, video production, and branding services. She is the author of Lights! Camera! YOU! – A Practical Guide to Creating and Using Video to Market Your Practice, that teaches practices how to create videos to engage their ideal patients. When she’s not working, Laura loves to travel (17 countries & counting) and is a wine and sci-fi nerd. She lives in New York with her husband and their two furry babies.

Innovator Insights

• Authentic Storytelling: Discover the power of authentic storytelling in forging deeper connections with your audience. Say goodbye to generic content and embrace narratives that resonate with your patients on a personal level.

• Visual Storytelling: Dive into the world of visual storytelling and harness the captivating potential of stunning photography and compelling video content. Learn how to visually communicate your brand’s message to engage and inspire your audience.

• Brand Identity Development: Understand the importance of developing a strong brand identity that sets your practice apart from the competition. Learn how to define your unique value proposition and effectively communicate it to your target audience.

• Patient-Centric Approach: Shift your focus to a patient-centric approach that prioritizes the needs and experiences of your patients. Explore strategies for enhancing the patient journey and fostering long-term loyalty and retention.

• Selective Clientele: Embrace the concept of selective clientele and focus on attracting and retaining the right patients for your practice. Learn how to identify your ideal