Dr. Victoria Peterson
Dr. Victoria Peterson, the CEO of Productive Dentist Academy (PDA), delves into the topic of building investment-grade dental practices and offers her perspective on the
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Dr. Travis Campbell, has been a practicing dentist since 2009, after graduating from Baylor University in Waco, Texas (2005) and then Baylor College of Dentistry in Dallas, Texas. Dr. Campbell is now an author, trainer, speaker, contributor to various online dental communities, and dental coach and consultant. Having gained a reputation as a resource for other dentists in the complex area of dental insurance, Dr. Campbell is often referred to as “The Dental Insurance Guy!” From understanding insurance to developing strategies to accelerate practice growth, Dr. Campbell delivers practical, actionable content that dentists and team members can use immediately. He dispels many of the myths and misinformation around today’s dental insurance policies and explains how to navigate the complexities of being an exceptional dentist, business owner, and leader while still having a life outside of work.
His most recent textbook, Understanding Dental Insurance, has become a bestseller in dentistry and has already sold out once. The largest project to date has been creating the single most comprehensive training platform for dental insurance, which you can find here:
Embrace and Learn from Failure: Failure is a part of life and career, and it’s important to accept that it will happen. Instead of dwelling on the negative aspects, focus on learning from failures and turning them into positive outcomes
Focus on Communication and Leadership: In addition to clinical skills, developing effective communication and leadership abilities is crucial. Learning how to talk to patients, understand their needs, and work with a team can significantly impact the success of a dental practice.
Implement Changes Incrementally: When attending conferences or seeking improvement, it’s important to create a plan for implementation. Rather than trying to change everything at once, break down improvements into manageable steps and ensure each change is integrated effectively before moving on to the next one.
Stay Flexible and Adapt: The dental industry is constantly evolving, and it’s important to stay adaptable. Embrace new technologies like AI and 3D printing, and be open to changes in the business landscape, such as the potential unification of dental and medical insurance.
Continual Improvement: Strive for continuous improvement in all aspects of dentistry and practice management. Whether it’s increasing treatment acceptance, finding solutions for challenges in the office, or seeking professional development opportunities, focusing on growth and making small, consistent improvements can lead to long-term success.
Dr. Victoria Peterson, the CEO of Productive Dentist Academy (PDA), delves into the topic of building investment-grade dental practices and offers her perspective on the
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