INNOVATION·IN·DENTISTRY
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Marketing

Dental Referral Marketing

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Last episode 7 September 2026. Still going.

We worked that label out on 14 September 2026 from the date of the last episode in the feed. How we do it.

Hosted by Michelle Hougland

<h1><b>Dental Referral Marketing Podcast™</b></h1><p><br></p><h1><b>Where dental teams gain the clarity, strategy, and systems they need to fix referral leaks, protect patients, and build predictable growth.</b><br>Most dental practices lose patients between the moment a referral is made and the time specialty treatment is done. The old way of tracking referrals is broken, slow, and full of friction. This leaves general dentists without updates, specialists without complete information, and patients confused about next steps.</h1><p><br></p><h1>The Dental Referral Marketing Podcast™ bridges the gap between general dentists and dental specialists. Hosted by Michelle Hougland, this podcast brings a new level of clarity to the referral journey. Michelle is a 35-year dental industry veteran with deep experience in clinical dentistry, operations, and national referral strategy. She previously served as Regional Marketing Referral Director at SGA Dental Partners, where she helped scale the company from 2 to over 30 dental specialty locations in under three years by mastering specialty referral and operational workflows.</h1><p><br></p><h1>Michelle is also the founder of <b>Referral Conduit</b>, an automated technology platform with two patent-pending solutions engineered to secure the closed-loop referral process and ensure zero referral leakage.</h1><p><br></p><h1>What You Will Learn<br>Each episode goes beyond theory to offer practical guidance on topics such as:<ul><li><b>Stopping Referral Leakage</b>: How to track every patient so they never fall through the cracks.</li><li><b>Automating Workflows</b>: Replacing old, manual systems with clean, automated technology.</li><li><b>Scaling Workflows</b>: Growing referral networks in private practice, multi-site practices and DSOs.</li><li><b>The Medical-Dental Connection</b>: How to bridge the oral systemic gap between oral health and overall medical health (including Cardiology, Endocrinology, Orthopedics, and OB/GYN clearance).</li></ul></h1><p><br></p><h1>Connect and Grow<br>Whether you are a Dental Specialist wanting consistent referrals, or a PRC and/or Marketing team member responsible for growing your practice's referral relations, this podcast gives you the roadmap for success.</h1><p><br></p><h1>Your referral system should not consist of sticky notes, spreadsheets, once a year reports for holiday gifts or reacting in fear due to holes in your schedules—it should be a reliable and consistent growth engine.</h1><p><br></p><h1><b>Ready to take action?</b><br>Visit our <b>Stan Store</b> link to explore our software solution designed to help you grow your referral network and dental specialty marketing program today!&nbsp; to the <b>Dental Referral Marketing Podcast™</b> and learn how to create a cleaner, clearer, and more profitable referral journey.</h1>

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Episodes

17 episodes in the feed on 14 September 2026.

  1. Dental Economics Article on Specialist Referral KPIs7 September 2026 · 15:37
  2. Dental Referral Marketing Secrets: 25 Years of Practice Growth with Guest: Michelle Stewart31 August 2026 · 25:31
  3. Oral DNA Guest Interview with Diane Larson, Director of Clinical Education24 August 2026 · 30:29
  4. Referral Outreach Marketing: Top 3 Mistakes Dental Offices Make and How to Avoid Them.17 August 2026 · 20:48
  5. The Medical Dental Referral Engine: Unlocking High-Value Patients via Functional Collaboration10 August 2026 · 15:39
  6. Referral Tracking 101: What Most Dental Specialty Practices Miss3 August 2026 · 17:46
  7. How to Ramp Your New Dental Associate Fast! Lessons learned 7 new Specialty Associates later...27 July 2026 · 10:21
  8. Why AI is making your Dental Practice Invisible and How to Fix It!20 July 2026 · 10:30
  9. Losing Referrals in your Dental Practice? How to Stop your "Boat from Sinking"!13 July 2026 · 10:23
  10. What to do when Dental Referrals decrease and your schedule has openings?6 July 2026 · 15:35
  11. 3 Invisible Mistakes Destroying your Specialist Referral Network29 June 2026 · 16:01
  12. How to utilize Sponsors to pay for your next Dental Referral Marketing event using these proven steps.22 June 2026 · 13:05
  13. How to Build a Powerful Dental CE Referral Event: Data, Timelines, Sponsors and Marketing Design15 June 2026 · 21:00
  14. 3 Steps to a Successful 12-Month Dental Referral Marketing Calendar8 June 2026 · 17:04
  15. Is Your Dental Website Losing Referrals? SEO Tips from Stephan Bajaio - CEO of Vibe Logic1 June 2026 · 1:01:14
  16. Mastering the power of AI for your Dental Practice that leads to more patients in your chair.15 March 2026 · 9:56
  17. Unlocking the Power of Dental Referral Marketing20 November 2025 · 7:49

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