INNOVATION·IN·DENTISTRY

Dental Unscripted | Getting into Ownership and Practice Management Insights

The Real Cost of Marketing for New Dental Patients in a Practice Startup (Most Get it Wrong)

19 June 2026 · 30:34 · Episode 52

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What it is about

Most dental startups guess at their marketing budget and end up either starving for patients or wasting money. Guido Tebano of Market My Market breaks down real numbers for SEO, ads, and mailers. In this episode of the Marketing Series, Michael Dinsio and Paula Quinn sit down with Guido Tebano to answer the question every startup dentist asks: how much should you actually spend on marketing, and where should that…

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