DEO's Growth Secrets for Dental Organizations

222: The Associate Retention Playbook Every Owner Needs

27 March 2025 · 1:09:02

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What it is about

What if the key to associate retention isn't equity—but leadership? In this episode, Dr. Samson Liu, Founder of SOHDental, shares how he scaled to 40+ locations by focusing on people-first leadership, trust-building, and operational clarity. He breaks down his method for mentoring associates, tightening schedules without burnout, and boosting case acceptance through a simple mindset shift. You'll hear tactical gems…

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