DEO's Growth Secrets for Dental Organizations

270: Is Your Patient Financing Helping or Hurting Your Dental Practice?

4 June 2026 · 33:31

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What it is about

What if patients aren't saying no to treatment, but saying no to how you're asked to pay? Jordin McEntire sits down with Luke Johnson, Chief Revenue Officer at HFD, to break down what's really happening when patients leave without scheduling. Luke's family bought HFD in 2017, not as bankers, but as entrepreneurs who saw a gap most lenders weren't willing to close. They spent the next 17 years building data on the…

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