INNOVATION·IN·DENTISTRY

DEO's Growth Secrets for Dental Organizations

285: Turn 40% of Emergency Patients Into Recurring Dental Practice Revenue

5 November 2026 · 36:20

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What it is about

When a patient calls with a throbbing toothache, does your team say "come on in," or offer an opening ten days out? Jordin McEntire sits down with Clint Cowley, President of Urgent Smile, to talk about what happens when an emergency patient calls your practice. Clint explains why owners blame their marketing when the real problem is a full schedule, a missed call, or a front desk that can't say yes. He also shares…

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