The Art of Hospitality in the Dental Practice | Practice Management | Team Management | Practice Culture
04: Why 90% of Dentists Terrify Their Patients (And the Simple Word Change That Fixes Everything)
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What it is about
After 40 years as a periodontist, I’ve seen it all. But the one thing that still shocks me is how we, as healthcare professionals, deliver bad news. We’re so focused on the problem that we forget the person sitting in front of us—and we end up terrifying them. I believe there’s a better way, a more compassionate and effective approach that turns fear into empowerment. In this episode, I share my “Good News First”…
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