INNOVATION·IN·DENTISTRY

The Art of Hospitality in the Dental Practice | Practice Management | Team Management | Practice Culture

100: Treating People Not Patients: Why Technical Dental Excellence Is Not Enough

20 October 2026 · 33:45 · Episode 100

Still going

Played straight from the show's own feed. We do not host, copy or re-cut anybody's audio, and nothing loads until you press play.

What it is about

I’m Dr. Michael Sonick, and after four decades in periodontics and implant surgery, I have seen a difficult pattern: a dentist can make all the right technical decisions and still leave the most important part of the visit unresolved. In this episode, I explore the overlooked gap between clinical excellence, the patient experience, and how people remember care long after the procedure is over. Why can great patient…

The opening of the show's own notes, quoted as the feed publishes them. The rest is on michaelsonick.com.

There is no transcript here, and only the host could change that.

These are somebody else's words. The Art of Hospitality in the Dental Practice | Practice Management | Team Management | Practice Culture belongs to whoever makes it, and we are not going to publish a transcript of it without being asked. Claiming the show puts that permission on the file. It is the only thing that could ever put a transcript here, we have not written one yet, and we are not promising a date.

This is my show