INNOVATION·IN·DENTISTRY

The Art of Hospitality in the Dental Practice | Practice Management | Team Management | Practice Culture

49: Dentists: This Is How You Can Ease Your Patient's Anxiety

3 February 2026 · 8:37 · Episode 49

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What it is about

I've spent years helping dentists build thriving practices, and I've noticed something peculiar: the dentists who spend the most time explaining procedures to patients often see the lowest case acceptance rates. Meanwhile, their patients still report anxiety—sometimes even more anxiety than before. It's counterintuitive because we're taught that communication can solve problems. We're told that informed patients are…

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