The Art of Hospitality in the Dental Practice | Practice Management | Team Management | Practice Culture
52: Why Your Patients Don't Trust You: The One Thing Most Dentists Are Too Afraid to Do
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What it is about
I have to be honest. Early in my career, there were times I didn’t tell my patients the whole truth. Not because I wanted to mislead them, but because I was afraid. Afraid of rejection and afraid they’d say “no” to a treatment plan I’d spent hours preparing. I’ve since learned that this fear, which almost every dentist experiences, is what quietly corrodes the foundation of our practices: patient trust. We think…
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