The Art of Hospitality in the Dental Practice | Practice Management | Team Management | Practice Culture
68: Answer Your Phone This Way To Build Your Patients' Trust
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What it is about
Every year, practices pour tens of thousands of dollars into sophisticated marketing campaigns, SEO optimization, and lead generation. We obsess over getting the phone to ring, believing that more calls equal more growth. But what if the very team you hired to build your practice is inadvertently acting as an "anti-sales" force? I've watched highly successful practices hemorrhage new-patient opportunities — not…
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