INNOVATION·IN·DENTISTRY

The Art of Hospitality in the Dental Practice | Practice Management | Team Management | Practice Culture

68: Answer Your Phone This Way To Build Your Patients' Trust

10 April 2026 · 8:05 · Episode 68

Still going

Played straight from the show's own feed. We do not host, copy or re-cut anybody's audio, and nothing loads until you press play.

What it is about

Every year, practices pour tens of thousands of dollars into sophisticated marketing campaigns, SEO optimization, and lead generation. We obsess over getting the phone to ring, believing that more calls equal more growth. But what if the very team you hired to build your practice is inadvertently acting as an "anti-sales" force? I've watched highly successful practices hemorrhage new-patient opportunities — not…

The opening of the show's own notes, quoted as the feed publishes them. The rest is on michaelsonick.com.

The transcript unlocks when the host claims this show.

These are somebody else's words. The Art of Hospitality in the Dental Practice | Practice Management | Team Management | Practice Culture belongs to whoever makes it, and we are not going to publish a transcript of it without being asked. Claim the show and transcripts turn on for every episode, right here, with your name on the page.

This is my show