INNOVATION·IN·DENTISTRY

The Art of Hospitality in the Dental Practice | Practice Management | Team Management | Practice Culture

72: Stop Ignoring This Primal Sense: The Secret to a Spa-Like Patient Experience

24 April 2026 · 8:09 · Episode 72

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What it is about

Have you ever wondered why, despite having the most advanced clinical technology and a beautifully designed waiting room, patients still walk through your doors feeling instantly anxious? I see this constantly in our profession. We pour endless resources into the visual aesthetics of our practices and the exact words we use to communicate. Yet we completely ignore the most primal, emotionally connective element of…

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